Creating immersive brand experiences that spark emotion, invite participation, and leave a lasting impression.
Deanna is a Creative Director with a foundation in architecture, specializing in experiential design and known for shaping environments and moments that connect people to brands in meaningful ways. Her work is rooted in storytelling and intention, translating ideas into experiences that feel personal, emotional, and thoughtfully crafted while still delivering on strategic goals.
Her architectural background continues to influence how she approaches every project, combining systems thinking, spatial design, and human-centered problem solving to create experiences that are both purposeful and memorable.
Working at the intersection of narrative, environment, and technology, she brings brand identities to life through dynamic spaces, interactive installations, and engaging digital touchpoints. From large-scale experiences to more intimate moments, her work encourages exploration, connection, and shared experience.
Driven by curiosity and a passion for innovation, Deanna leads cross-functional teams to bring ambitious ideas to life across live events, experiential campaigns, and hybrid experiences. Her collaborative leadership style balances vision with execution, ensuring every detail supports the story being told.
Equally passionate about how great creative work gets made, Deanna enjoys building scalable creative operations and collaborative workflows that empower multidisciplinary teams to do their best work while keeping ambitious projects aligned from concept through execution.
Her perspective is shaped by creative work across cities including Austin, San Francisco, and New York, along with a deep appreciation for culture, creativity, and human connection.
She approaches every project with empathy, curiosity, and a desire to challenge convention.
Let’s bring bold ideas to life through memorable experiences!
Dog Mom •CrossFitter•Photographer•Music Lover•DIYer