ACURA | SUNDANCE FILM FESTIVAL

EXPERIENTIAL MARKETING, PRODUCTION SET DESIGN

ACURA @ SUNDANCE FILM FESTIVAL 2025 — HOUSE OF ENERGY EXPERIENCE | PARK CITY, UT

At the 2025 Sundance Film Festival, Acura brought its brand to life through the “House of Energy”—a dynamic, multi-day experience designed to celebrate creativity, elevate independent voices, and energize the future of storytelling.

Positioned as the brand’s central hub in Park City, the House of Energy offered a curated mix of panel discussions, live entertainment, and artistic installations, creating a vibrant space for filmmakers, industry tastemakers, and festival-goers alike. Acura’s presence extended beyond brand exposure—it was a platform for purpose, championing underrepresented voices through partnerships with GLAAD, Gold House, and Women in Film.

At the forefront of the experience was the debut of the all-electric Acura ZDX, the official vehicle of the festival—merging sustainability, performance, and design in perfect alignment with the spirit of Sundance.

Key brand touchpoints included:

•The IMDb Studio Live Broadcast from the House of Energy

•A partnership with ASCAP to co-host the Sundance ASCAP Music Café, honoring the synergy between music and film

•Panel events and premiere parties featuring influential filmmakers and storytellers

•A standout installation by The Ambriz Brothers, whose stop-motion artistry brought Acura’s innovation and design DNA to life in imaginative form

Blending narrative, community collaboration, and immersive experiences, Acura’s House of Energy showcased the brand’s dedication to creativity, diversity, and the future of independent filmmaking.

ROLE
Associate Creative Director

TEAM
Creative Direction: Geoff Mye
Design: Margot Barisas

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Completed while at George P. Johnson, Sundance

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