SNOWFLAKE DATA CLOUD SUMMIT 2024 | SAN FRANCISCO
For Snowflake’s flagship Data Cloud Summit 2024, GPJ partnered closely with Snowflake’s internal brand and events teams to drive an ambitious creative vision—transforming a four-day enterprise tech conference into a highly immersive, emotionally charged brand experience that welcomed 20,000+ attendees to San Francisco’s Moscone Center.
At the core of our creative strategy was a thematic journey: “Paint the Town Blue”, positioning attendees as explorers and achievers in a data-powered landscape. From the moment guests arrived, the environment transported them into an interconnected world of AI-powered insight and narrative-driven discovery.
Creative milestones delivered:
•Bringing to life a unified creative concept rooted in a snow-capped, mountain-inspired metaphor that became the guiding force for the entire experience. It served as both a spatial and narrative framework, aligning product messaging with emotional resonance and a sense of progression throughout the event.
•Ensuring every touchpoint, from partner activations to branded lounges, reinforced flow, clarity, and immersive storytelling.
•Aligned creative intent with executional precision to deliver a cohesive, high-impact experience at scale by working with a multidisciplinary team of designers, producers, and fabricators to deliver a unified brand story at scale.
•Designed and activated tech-forward, personalized moments—from gamified touchpoints and AI-driven recommendations to socially shareable installations—that extended engagement across every channel.
This experience proved that when strategy and creativity align, even the most technical content can spark genuine connection—turning data professionals into loyal advocates at the summit of brand transformation and left attendees inspired to believe in the brand’s mission.
ROLE
Associate Creative Director
Associate Creative Director
SERVICES
Experiential Marketing | Signage & Wayfinding | Fabrication | Environmental Graphic Design | Furniture Selection & Prop Styling | Spacial Design
Experiential Marketing | Signage & Wayfinding | Fabrication | Environmental Graphic Design | Furniture Selection & Prop Styling | Spacial Design
TEAM
Creative Direction: Shanna Rojas, Brandon Davis, Angela Strahan
Art Direction: Rhodelia Azcueta
Design: Daniella Casallas, Ana-Paola Laveaga, Sofia Casabianca, Jessica Lauer
Creative Direction: Shanna Rojas, Brandon Davis, Angela Strahan
Art Direction: Rhodelia Azcueta
Design: Daniella Casallas, Ana-Paola Laveaga, Sofia Casabianca, Jessica Lauer
BUDGET
$50 million
$50 million
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Completed while at George P. Johnson, Snowflake
